Where Yellow Jacket Nation invests in its own.
COTU NIL exists to prepare Randolph–Macon men's basketball student-athletes for success beyond college athletics through brand ambassador mentoring, financial literacy education, career preparation, community engagement, and authentic NIL opportunities.
NIL is now used as a tool for culture and not a false identity. #RebrandNIL
Four pillars. One purpose.
Four focus areas that prepare Randolph–Macon men's basketball student-athletes for success beyond the jersey — through mentoring, financial literacy, career networking, and community engagement.
Brand Ambassador Mentoring
Upper-class student-athletes bring leadership, campus ties, and a clear sense of purpose. We match them with partners who value their authentic voice.
Financial Literacy Education
NIL is a real-world classroom for money skills. We teach budgeting, contracts, taxes, and entrepreneurship so athletes keep and grow what they earn.
Career Prep & Alumni Networking
We connect athletes with alumni, mentors, and professional networks to build resumes, sharpen interview skills, and open doors to life after the jersey.
Community Engagement
Educational NIL means giving back while learning. Our athletes gain public relations and marketing experience through community events that matter.
"We're not buying wins. We're investing in the student-athletes who built this program — and the alumni and community that stand behind them."
Three ways to power the collective
Become a Member
From the Backcourt Club at $25/month to the Hall of Fame Club at $1,000/month — pick your tier.
Partner Your Business
Bronze, Silver, or Gold — co-create real NIL marketing activations with our brand ambassadors.
Catch The Action
Brand ambassador spotlights, home-game events, and the latest from Yellow Jacket Nation.
The Center of the Universe
We took our name from the town that built this program. Trains run through Main Street. Generations of Yellow Jackets call it home. So do we.
Stay close to the program.
Brand ambassador spotlights, event invites, and partnership announcements — straight to your inbox once a week.